House of Najee
Brand identity for a fabric e-commerce label.
The challenge
An online fabric seller needed a brand that would hold its own next to colourful product photography on product pages and social.
Our approach
We built a restrained identity that frames the fabric instead of competing with it, with assets for e-commerce and social.
What we delivered
The work.
- 01Brand identity and visual direction
- 02Assets for e-commerce listings and social
The idea
Let the fabric be the colour.
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